Walt Disney Parks and Resorts - 3667 Words

Contents Executive Summary 3 Introduction 3 Candidate City Background 4 Istanbul - Turkey 4 Barcelona – Spain 5 Kuala-Lumpur – Malaysia 6 Disney selection criteria 6 KT decision analysis ( In Appendences) 7 Situational analysis 8 Dunker diagram (In Appendences) 9 Business, Disney and Culture 10 Disney and Success 11 Recommendation 12 Conclusion 13 References 14 Appendences 15 Mind Map 15 KT Decision Calculations 17 Dunker Diagram 18 Executive Summary Attached is a report that compares the three candidate cities that we as a group chose to host a new Disney theme park (Expansion). The cities that we selected are Kuala Lumpur – Malaysia, Barcelona – Spain and Istanbul – Turkey. In this report there†¦show more content†¦In addition the Barcelona football club gave the city a large number of tourists each year because of their spectacular football games. Ranked the 14 most livable cities in the world Barcelona is unevenly disturbed where large amounts of people are crowded in one area. Tourists like to go to Barcelona because of all the amazing sites they have and it is the 16 most visited cities in the world by tourists. The country’s natural resources are coal, lignite, iron ore, copper, lead, zinc, uranium, tungsten, mercury, pyrites, magnesite, fluorspar, gypsum, sepiolite, kaolin which keeps the city afloat with its resources. KGB Answers (2012) Kuala-Lumpur – Malaysia Kuala-Lumpur is the federal Capital of Malaysia, with a population of around 9 million people. It is the cultural and economical centre of Malaysia, which is located on the central west coast of Peninsular Malaysia. Also it is known for the tallest twin buildings in the world. English is the most spoken language, and the dominant religion is Muslim occupying 52% of the population. Voyyage99 (2012) The climate is hot and humid most of the time and the residents have an annual slash and burn where they burn the crops which make the capital fill up with smoke and haze. World Travels (2012) The GDP for the city in 2008 was RM73, 536 million and a yearly average growth rate of 5.9percent. The capital is also known for its wideShow MoreRelatedWalt Disney Parks And Resorts Essay1046 Words   |  5 PagesIntroduction Walt Disney Parks and Resorts is a premier enterprise operating out of Florida. This organization started back in 1971 by founders Walt and Roy Disney. Walt Disney Parks and Resorts is the most visited theme park in the world. Over 50 million people visit these parks and resorts year round. The organization is not only known for the services they provide, but the economic impact and the programs offered to their employees. 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